The Smart City concept is spreading rapidly as it is a winning idea to cope with some severe urban problems such as energy consumption, air pollution or traffic. Our Smart City vision includes many smaller parts like city knowledge, green city or digital city, but the main aim is to create a better quality of life for citizens and visitors. As stated in new research, by 2050, 70% of the population will live in cities, which are sources of both opportunities and problems. To meet the growing challenges and increase the quality of life in urban spaces, Comarch has launched the unique and comprehensive Smart City concept.
Each Smart City project starts with the main idea and business concept. Holistic thinking and wide knowledge gathered from over 50 successfully implemented Comarch CRM and Marketing initiatives, supported by over 20 years of experience, make us experts in innovative customer loyalty solutions. Detailed, developed procedures and innovative solutions led us to propose a comprehensive, yet flexible, solution.
In each city, where we have implemented Smart City projects, different teams work locally in order to provide citizens with innovations as well as tried and tested solutions. Continuous coordination of smart offers and transportation is extremely cost effective. Appropriate management of vast amounts of data, eliminating communication lapses and seeing things afresh, create an opportunity to achieve a new quality of city management.
Comarch Smart City Platform is a state-of-art product designed to revolutionize the way that the urban public communicate and interact. These relations are empowered by Information & Communication technologies, highly customizable software and geolocation technologies.
Comarch’s system is based on a merge of several technologies, modules and functions that have already been used and tested on different markets, implementations and sectors. The most prominent system is Comarch Loyalty Management – leading loyalty management software, used by many airlines (e.g. JetBlue, SAS) and other global brands. It consists of several layers that make the solution flexible and unique, and it enables endless possibilities.
The first of the covered areas is transportation, where users can organize their trips, including all means of public transport. Trip planner takes into consideration variables, such as delays, traffic intensity and changes in the routes or facilities for disabled persons. Information about the schedules and geographic coordinates are also available. All in all, the aim is to make the mobility within the city much easier and tailored to the real needs of all commuters.