Comarch Business Intelligence – advanced analytics
The Analytic Reporting module allows Smart City users to benefit from multidimensional analysis. A tool dedicated to end users (managers, partners and analysts) is Comarch Business Intelligence Application.
The business intelligence module supports multiple data analysis tools enabling multi-dimensional segmentation, customer scoring, product bundle analysis, customer journey visualization, etc.
The Recommendation module aims to quickly present information (offers, products, news) that are often of interest to the users of the back-office applications (program operator, sponsor, partners, etc.).
The Customer Insight toolset is significantly extended thanks to the incorporation of Comarch Social Mining Technology that allows enriching customer analytical profiles with data imported from social media accounts.
Segmentation is the process of dividing data elements into classes or clusters, so that items in the same class are as similar as possible, meanwhile items in different classes are as dissimilar as possible.